8 simple tips to writing winning product descriptions that increase your conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions. 8 simple tips to writing winning product descriptions that increase your conversions 1. Focus on your target audience You’ll have to know your target audience before you write product descriptions for your e-commerce store. Trying to write a copy with a huge crowd of customers in mind will result in descriptions that are not targeted. Also, the tone and vocabulary you should use in descriptions solely depend on the type of audience you’re writing for. For example, if you run a toy store online, your descriptions should sound fun and humorous. Similarly, if you sell fitness pills or any other type of medicine, you should keep your tone professional. The process starts by imagining your ideal buyer. Try to find out the best words and phrases that your target audience appreciates and uses regularly. 2. Sell an experience