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New Features Updated for LinkedIn Pages

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LinkedIn is launching new features for Pages to help businesses generate more leads and keep employees engaged. LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and access more data. New LinkedIn Pages updates include: Lead Gen Forms in Product Pages Ways to share content among coworkers in the ‘My Community’ tab Ways to measure the impact of employee advocacy on content engagement & reach Full details about each of these new updates can be found below. Lead Gen Forms For LinkedIn Product Pages A LinkedIn Product Page is a tool introduced last year which is like a business page for a specific product. If a business sells a popular product that customers discuss and ask questions about online, a LinkedIn Product Page is a place where they can go to do that. Now Product Pages can be used to collect customer information through Lead Gen Forms. Leads Gen Forms are a LinkedIn advertising feature, but businesses can use them

LinkedIn Added ‘Digital Marketer’ As Top In-Demand Job

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  LinkedIn’s list of top 10 in-demand jobs includes digital marketers with SEO, social media, and content marketing skills. LinkedIn’s Top 10 Most In-Demand Jobs LinkedIn identified these as the top 10 most in-demand jobs, ranked in order of most global job openings. Software Developer : 15 million job openings Sales Representative : 8.5 million job openings Project Manager : 2.7 million job openings IT Administrator : 2 million job openings Customer Service Specialist : 1.8 million job openings Digital Marketer : 860k job openings IT Support/Help Desk : 590k job openings Data Analyst : 360k job openings Financial Analyst : 360k job openings Graphic Designer : 355k job openings LinkedIn also lists the most in-demand skills for each of the jobs listed above. These are the most in-demand skills for digital marketers (in no particular order): Social media Content strategy SEO Marketing channels Google Analytics Google Ads According to this data, a search marketer with experience in paid a