Page Speed is #1 Ranking factor in mobile search - Google Speed Update
Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results. Google today announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a small percentage of queries, Google reiterated to us. Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says. The update goes live in July 2018, so webmasters have time to prepare their webpages. Google recommends you use the new updated PageSpeed report and tools like LightHouse to measure page speed and make improvements. Google’s Zhiheng Wang and Doantam Phan wrote: The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still