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Hello

I'm Khurram Abbasi

Digital Marketing Evangelist

I’m crazy about data because it’s what allows me to help businesses make smarter decisions and get the most out of their advertising budget. My name is Khurram Abbasi, and I’m your next Digital Marketing Consultant.

 

For over seven years, I’ve provided small to mid-sized companies with first-rate online marketing services, using my industry-recognized skills and experience in SEO, SEM, and PPC to increase search engine rankings, run effective social media ad campaigns, implement successful retargeting and display advertising strategies, and apply SEO optimization of inbound links from partner websites to increase lead generation and get quantifiable results. With pay-per-click advertising, every dollar counts, and my expertise ensures that you’ll be getting your money’s worth.

 

 

I’m a Google AdWords Partner, and an expert in Google Search Console, Google Analytics, and their best practices. I’ve worked with many companies across various industries and niches, and my success rate shows that I am versatile and adaptable. My PPC experience spans nearly a decade, and while I currently work from home in Islamabad, Pakistan, as the Digital Marketing Manager for one of the largest independent B2B/B2C agency in the UAE, no client is too big or too small to find success through the marketing opportunities I seek out and create.

 

I don’t just offer set services, I educate and empower businesses, teaching them the value of digital marketing, providing affordable tools, and getting rid of that ‘set it and forget it’ mentality of many companies that throw money at PPC, but aren’t using best practices. This is the digital age, and if you want to get your message in front of the right people, you need a seasoned professional who can navigate the landscape. You need me.

 

Whether you’re a potential client, or a fellow professional looking to connect, please reach out to me on any of my social media to start a conversation, or find out what I can do for you.

 

See you in cyberspace!

Khurram

 

 

What you can expect from My PPC Management

 

 

 

PPC Strategy

 
To tailor a PPC campaign that’s fit for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to manifest a strategy that’s going to produce the results you need.
PPC IMPLEMENTATION

IMPLEMENTATION

 
To achieve that strategy by building out existing campaigns, or securing accounts at new networks. It’s imperative to us that you own the accounts, and that you have a relationship with the network owners.
KEYWORDS RESEARCH

KEYWORDS RESEARCH

 
Assure you’re targeting the most suitable keywords and not blowing spend. We use refined techniques ensuring you cover the full search landscape while evading the areas which aren’t right for your business.
PPC ADCOPY WRITING

ADCOPY WRITING

 
Ensure your adverts are tightly centered to the ad group’s keywords and to the landing pages on your website; with a powerful call to action and continuous testing we can be sure you’re getting the best traffic at the lowest cost.
PPC Shopping AD EXTENSIONS

AD EXTENSIONS

 
Ad extensions have become a lively part of the PPC arsenal. It changes your adtext and gives you the chance to stand out, over your competitors. Not using ad extensions in today’s bid landscape, is missing a trick.
PPC SHOPPING ADS

SHOPPING ADS

 
We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to improve your inventory. Our experience helps us ensure the right product shows for the right keywords.
PPC TRACKING

PPC TRACKING

 
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very initial things we do is to make sure the tracking is setup correctly, giving us all the data we need to optimise.
PPC OPTIMISATION

PPC OPTIMISATION

 
Ongoing optimisation will constantly refine and focus the campaign to push the performance boundaries. Listening to detail is the key; A slightly higher CTR in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a huge difference.
PPC REPORTING

PPC REPORTING

 
We provide reports which give significant insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve seen your competitors doing and how your paid search is playing against the key metrics you’re most involved in.

Professional Skills

Advertising Knowledge
Data Driven Analysis
Technical
Intuition

My Experience

 
  • First Era

  • 2017 - Present

    Digital Marketing Manager

    confidential

    UAE based full-service Digital Marketing Agency that combines strategy, implementation and conversion optimization to deliver the results business needs.

  • 2016 - 2017

    Digital Marketing Team Leader 

    Fort 313

    Michigan, USA based digital agency and a development company that provides development and marketing services to some of the most innovative creatives and emerging businesses in the healthcare, art, entertainment, digital media, tech, and education industries.

  • 2014 - 2016

    Digital Marketing Analyst 

    Incrementum

    Incrementum LLC is Dearborn, USA based one of the leading B2B and B2C Brand Development, and Digital Strategy company focused on clients that are looking for growth.

  • Second Era

  • 2012 - 2014

    Online Marketing Specialist 

    PC House

    The company works with client and product manufacturer to build solutions that tailored to client’s specific technical, functional and budgetary requirements.

  • 2010 - 2012

    Social Media Analyst 

    Seeder Media

    Seeder Media is an innovative online advertisement. It facilitates clients to seed the messages they want to bring across via social media and allows to measure the impact in full detail through a personalized dashboard. 

  • 2009 - 2010

    IT Officer 

    HAASHAR Association

    I worked in Non-Government Organisation and support with IT skill to the kindest peoples, who are energetic towards the helping of humanity.

  • Last Era

  • 2004 - 2008

    Computer Science BSc(Hons)

    What I learn in university was, How little I Know. 

  • 2002 - 2004

    Higher Secondary School Certificate

    What I remember most about high school are the memories I created with my friends.  

  • 2000 - 2002

    Secondary School Certificate

    Respect because I passed school without Google :).

  • 1990 - 2000

    Teenager Era

    Being a teenager is an amazing time and a hard time. It's when you make your best friends - I have Friends who will never leave my heart and I still talk to. You get the best and the worst as a teen. You have the best friendships and the worst heartbreaks. 

My Interest

When I am not doing at all then, I am enjoying Cooking in my artistic Kitchen, or Dining out with family, or traveling the countryside with friends, or watching the Friends Tv Serial or reading Rand Fishkin and Search Engine Land articles. I love music, country music is my favorite, these keeps me fresh for working environment.

  • Music
  • Gaming
  • Photo
  • Football
  • Traveling
  • Movies

From the Blog

Adwords Conversion Tracking - Easy and step by step guide 2018
"Why is my SEO not working"  Your site is too slow ?
Let's talk about scams in SEO. Don't ever fall for any of these!
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Digital Marketing Services

 
PPC Pay Per Click / Paid Marketing
  • Account Setup and Management
  • Website and Goal Analysis
  • Google Analytics Setup
  • Google Tag Manager Setup
  • Competitor Analysis Report
  • Conversion Optimization
  • Landing Page Optimisation
  • Keyword Research and Analysis
  • Ad Copy Creation and Testing
  • Website Optimization (If Required)
  • Campaign Optimization and Bid Management
  • Negative Keywords Optimization
  • Progress Report
  • Priority Email/Chat/Call Support
* Great for Small Bussines
SEO Search Engine Optimization
  • SEO Strategy
  • On Page SEO
  • Off Page SEO
  • Technical SEO
  • Local SEO
  • Google SEO
  • Keyword Research
  • Competitor Analysis
  • Conversion optimization
  • Ranking Reports
  • Directory submission
  • Blog posting
  • High-Quality Link Building
  • Priority Email/Chat/Call Support
* Fuel Up Your Search Engine Visibility
SMM Social Media Marketing
  • Optimized Facebook business Page
  • Optimized Twitter business Page
  • Optimized Google+ Business Page
  • Optimized LinkedIn business Page
  • Optimized Instagram business Page
  • Optimized Pinterest board
  • Reputation Management
  • Content Creation
  • Increase in followers
  • Ad Campaign Management
  • Spam monitoring
  • Review Generation Bussines Listing
  • Continuous Accounts Monitoring
  • Monthly Progress Report
  • Priority Email/Chat/Call Support

Get in Touch

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