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Top Six AdWords PPC Management Tips For Boosting Google Campaigns - Islamabad / Pakistan

AdWords PPC Management Tips

Right now its the very busiest time of the year, sorting out online ventures and planning for upcoming new marketing challenges and year. Google AdWords Accounts demands an attention, as it doesn't manage by itself or they do?

1. Campaign Diagnostics

Google AdWords is a new innovation called Campaign Diagnostics is out now. The tool will run in the framework and look for problems or frictions within the AdWords account.

This may be related to the messages that have been rising in accounts warning advertisers of contending negative keywords or ad groups without keywords. This will be a great piece to take the time out of troubleshooting and instantly distinguish spots before they endure and influence results.

2. Diagnose Keywords

Diagnose a keyword is a great tool that instantly reports if ads are exhibiting for each keyword and present a status such as “ad showing now”, “paused”, or “low search volume”. Hover over the speech bubble next any keyword to get a more detailed status.

In the keywords tab under any campaign or ad group, go to “diagnose keywords”. In newer accounts, I am seeing this in the “more actions” drop-down tab.

This can fast-track the classification of any dilemmas with keywords that may not be instantly visible.

3. Bulk Edits for Large-Scale Changes

For advertisers who maintain their PPC from the web interface, a new freshly published feature will make your life much simpler. The bulk edit feature allows changes to campaigns, ad groups, ads, and keywords with a few clicks. Easy edits include the ability to enhance or contract bids, search and replace ad text, or set new budgets.

From any tab, select the “edit” drop down to see the edit options for that tab. There is the chance to preview the changes before making the ultimate. While there are some restrictions for advanced users, options like “raise to the estimated top of page bid”, for keywords, for example, may be a no-brainer.

4. Schedule Reports

This one’s so simple you may have neglected you can schedule reports from AdWords to automatically see in your inbox with the metrics you need with the frequency you want them. Go and download a report from any tab and select “email and schedule report”.

Choose the users to receive and frequency. Set up easy reporting to automatically be delivered to key stakeholders to keep them in the loop and saves time running ad hoc reports.

5. Negative Keyword List

Advertisers usually add negative keywords generally across ad groups and campaigns. This can get complex, time-consuming, and mistakes can negatively impact performance.

Recently Google launched a new feature with the ability to use lists of negative keywords that can be shared across AdWords campaigns. When adding negative keywords, you can apply it to any master list and it is added to all campaigns the list is associated with. This eliminates the need to mess with navigating across several campaigns.

6. Automated Rules

For advertisers who aren’t using fancy PPC management platforms, AdWords automated rules are the great thing since the invention of Cyber Monday. Automated rules make things happen across the AdWords account based on criteria you specify. Use this feature to save time on tasks that are performed frequently and that take up a lot of time. My top time-saving picks for automated rules include:

  • Changing bids to get to a desired ad rank or top of page rank.
  • Turning on/off promotional ads.
  • Increasing budget on campaigns that are performing well based on CPA.
  • Any changes made can be reviewed and reverted in the changelog. Manage the automated rules through “Automated rules” link in the side navigation panel of your account.

OK, your turn. Share your favorite time-saving tips for AdWords PPC management in the comments.

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