DIGITAL GROWTH & E-COMMERCE EXECUTIVE

Driving Growth.
Building Brands.
Delivering Results.

Digital Growth & E-Commerce Executive with 15+ years of international experience across performance marketing, SEO, e-commerce, analytics, MarTech, automation and digital transformation. I connect strategy, technology, data and execution to measurable commercial outcomes.

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15+15+ YearsExperience

40+40+ TeamMembers Led

↗Data-DrivenGrowth Leader

Khurram Abbasi - Digital Growth & E-Commerce Executive

566%SEO Sales Growth↑ SEO-attributed sales

300%Conversion Growth↑ Digital optimization

~800%Amazon Sales Growth↑ Marketplace growth

650%Google Ads ROAS↑ From ~250%

15+Years ExperienceDigital & E-Commerce Leadership

4MarketsPakistan · USA · UK · UAE

566%SEO Sales GrowthSEO-attributed sales growth

300%Conversion GrowthThrough digital optimization

~800%Amazon Sales GrowthMarketplace optimization

40+Team Members LedCross-functional leadership

ABOUT

Growth Leadership With a Commercial Mindset.

Digital Growth & E-Commerce Executive with 15+ years of international experience leading digital growth, e-commerce, performance marketing, SEO, analytics, MarTech and customer acquisition across Pakistan, USA, UK and UAE.

I build revenue-focused digital systems, connect strategy with technology and data, and lead distributed teams toward measurable outcomes. My industry experience includes e-commerce, SaaS, healthcare, education, industrial, automotive and consumer markets.

My focus: turn fragmented marketing activity into a measurable growth system — strategy, acquisition, conversion, retention, analytics and operations working together.

EXPERTISE

What I Lead

Connecting strategy, technology, data and execution to build scalable growth systems.

Digital Growth Strategy

Growth planning, acquisition strategy, channel economics, forecasting and commercial performance.

Performance Marketing

Google Ads, Performance Max, Shopping, Microsoft/Bing Ads, paid acquisition and ROAS optimization.

SEO & Organic Growth

Technical, commercial and content SEO focused on search visibility, traffic and revenue.

E-Commerce & Marketplaces

Shopify plus Amazon, Walmart and Wayfair growth, product performance and marketplace optimization.

Analytics, BI & Measurement

GA4, GTM, BigQuery, dashboards, attribution and reporting that connect marketing activity to outcomes.

MarTech, CRM & Automation

HubSpot, Klaviyo, lifecycle marketing, CRM systems, automation and AI-assisted workflows.

CAREER JOURNEY

15+ Years Across Growth, E-Commerce & Digital Operations.

Selected leadership experience from current work through earlier international digital marketing roles.

2024 — PRESENT

CURRENT ROLE

Marketing Director — Greentek Energy Systems, USA

Lead digital growth and e-commerce marketing across distributed teams and multiple sales channels, including Amazon, Walmart, Wayfair and Shopify.

Key achievements

Delivered approximately 566% SEO-attributed sales growth.
Increased Google Ads ROAS from approximately 250% to 650%.
Drove approximately 800% Amazon sales growth.
Built scalable digital growth and e-commerce systems.

2024

B2B SAAS

Marketing Manager — IndusTrack, USA

Led B2B SaaS demand generation across paid acquisition, SEO, CRM, website performance and automation.

Key achievements

Increased qualified leads by approximately 50%.
Reduced Google Ads CPA by approximately 30%.
Increased digital engagement by approximately 75%.
Connected acquisition activity with measurable pipeline outcomes.

2023 — 2024

DATA & DIGITAL TRANSFORMATION

Digital Marketing Manager / Data & Dashboard Manager — DiscreteLogix

Led digital marketing and marketing-data transformation across acquisition, reporting and performance operations.

Key achievements

Migrated approximately 15 years of historical marketing data into BigQuery.
Built reporting infrastructure using BigQuery, Tableau, Power BI and Zoho.
Connected marketing activity with centralized data and dashboards.

2018 — 2023

LEADERSHIP

Senior Digital Marketing Manager — Dancom Group

Led digital marketing operations, team performance and growth strategy across a large multi-channel environment.

Key achievements

Managed teams of up to 40.
Increased organic traffic by approximately 65%.
Increased conversions by approximately 300%.
Improved overall traffic by approximately 200%.

2010 — 2018

INTERNATIONAL EXPERIENCE

Earlier International Digital Marketing Roles

Built broad international experience across acquisition, SEO, analytics, social media, reporting and digital execution.

Selected organizations

IBG Digital — Dubai
Cedrus Group / FORT313 — USA
Incrementum LLC
PC House — London
Seeder Media

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SELECTED GROWTH WORK

Turning Marketing Problems Into Commercial Growth.

Selected examples of how I connect strategy, execution, data and optimization to measurable business outcomes.

GREENTEK ENERGY SYSTEMS

Scaling Organic Revenue

Led technical, content and commercial SEO initiatives to improve search visibility and revenue performance.

566%SEO-attributed sales growth

GREENTEK ENERGY SYSTEMS

Improving Paid Media Efficiency

Optimized Google Ads performance, campaign structure and commercial prioritization to improve return on advertising spend.

250% → 650%Google Ads ROAS

GREENTEK ENERGY SYSTEMS

Accelerating Marketplace Growth

Improved Amazon performance through product, acquisition and marketplace optimization across the e-commerce operation.

~800%Amazon sales growth

AI + DATA + OPERATIONS

Turning Marketing Data Into Commercial Decisions.

I connect acquisition platforms, analytics, CRM, automation and reporting so leadership teams can move from fragmented data to clear decisions.

AI-assisted marketing workflows
Automated performance reporting
CRM and lifecycle automation
Marketing data and dashboard systems
GA4 / GTM measurement infrastructure
Historical data migration into BigQuery

Technology & Platforms

Google AdsPerformance MaxGoogle ShoppingMicrosoft AdsMetaGA4Google Tag ManagerBigQueryTableauPower BIZohoAmazonWalmartWayfairShopifyHubSpotKlaviyoCRMMarketing Automation

Advertising · E-Commerce · Analytics & BI · CRM · Automation

SELECTED IMPACT

Results Across Acquisition, SEO & E-Commerce.

Examples of measurable outcomes documented in my executive resume.

566%

SEO-attributed sales growth

Delivered through technical, content and commercial SEO initiatives.

Greentek Energy Systems

650%

Google Ads ROAS

Improved from approximately 250% through campaign and performance optimization.

Greentek Energy Systems

~800%

Amazon sales growth

Driven through product, acquisition and marketplace optimization.

Greentek Energy Systems

~50%

Qualified lead growth

Improved demand generation through campaign, website and acquisition initiatives.

IndusTrack

~30%

Google Ads CPA reduction

Delivered through campaign and audience optimization.

IndusTrack

~$45K

Additional monthly Klaviyo revenue

Lifecycle and retention initiatives contributed incremental monthly revenue.

Greentek Energy Systems

LINKEDIN RECOMMENDATIONS

What People Say About Working With Me.

Recommendations from colleagues, managers and professionals I've worked with.

★★★★★

I had the pleasure of working with Khurram on the same team at Drexetgroup. He consistently impressed me with his professionalism, creativity and collaborative approach.

MADHIA KARIM Human Resources Executive DETREXGROUP

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★★★★★

I had the pleasure of working with Khurram Abbasi, an exceptional digital marketing expert. His expertise transformed our PPC account and helped drive stronger marketing performance.

JUNIPER MARKETING Marketing Professional JUNIPER MARKETING

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★★★★★

Khurram is an exceptional colleague who consistently demonstrates strong marketing knowledge, strategic thinking and a genuine commitment to achieving results.

ZARMAH YOUSAF Program Development Manager DATA SCIENCE / TECHNOLOGY

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★★★★★

I had the pleasure of working closely with Khurram and was impressed by his ability to lead teams, develop digital strategies and deliver measurable results.

SAIRA MUSHTAQ Marketing & Growth Expert MARKETING & GROWTH

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★★★★★

I would confidently recommend Khurram Abbasi. He brings strong digital marketing knowledge, creative thinking and a results-focused approach to every project.

ADAM B. Director of Digital Product WEB & DIGITAL

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★★★★★

Khurram is a highly knowledgeable digital marketing professional who understands how to connect marketing strategy with measurable business outcomes.

FAHAD REHMAN Senior Software Engineer TECHNOLOGY

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★★★★★

Khurram gets digital marketing and understands how to get the most from his team. He is always ready to take new challenges, learn and show his digital passion.

ZUHAIR RIAZ IT / Digital Professional DIGITAL & TECHNOLOGY

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★★★★★

I had the privilege of working closely with Khurram Abbasi. He is knowledgeable, professional and consistently focused on delivering strong results through digital strategy and execution.

RAMZEED YOUSAF IT / Project Management Professional TECHNOLOGY & DIGITAL

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★★★★★

I worked with Khurram in Dancom where he was managing the Digital Marketing Department. He is an expert in his field and an excellent team manager.

TALAL AHMED KHAN Accounting & Finance Professional DANCOM

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★★★★★

I am delighted to write a LinkedIn recommendation for Khurram Abbasi, who is a seasoned SEO/SEM expert. I can confidently say that his expertise in the field is truly exceptional.

HAEEM ARSHAD SEO & SEM Manager CONTENT & DIGITAL

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★★★★★

Wonderful person to work with, extremely professional in his field and very polite and down to earth.

BILAL KHAN Fractional CTO / Digital Transformation TECHNOLOGY

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★★★★★

I could say this for sure, Khurram is one of the finest and coolest managers that I have the privilege to work with. He is really accessible and very much supportive.

SHUJAHAT MURTAZA AHMED SEO / Business Professional DIGITAL MARKETING

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★★★★★

He is a great manager, along with his extensive experience in SEM, Data and Content Management. He has been patient, understanding and skilled throughout my experience with him.

SAJID AFZAL Corporate / Digital Marketing Professional MARKETING & DATA

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★★★★★

I had the privilege of working with Khurram, and I can confidently say that he is an exceptional marketing manager. He is approachable, knowledgeable and always ready to provide assistance.

AFFAN NASEEM Marketing Professional DIGITAL MARKETING

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PORTFOLIO

See the Work Behind the Results.

Explore selected projects, experience, achievements and digital growth work in the executive portfolio.

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INDUSTRY EXPERIENCE

Growth Experience Across Multiple Markets.

Digital leadership across commercial, technology and consumer environments.

E-CommerceSaaSHealthcareEducationIndustrialAutomotiveConsumerDigital Services

LET'S CONNECT

Looking for a Growth Leader Who Can Connect Strategy to Execution?

I'm open to senior digital growth, e-commerce, performance marketing, MarTech and digital transformation opportunities.

EMAIL KHURRAM VIEW RESUME VIEW PORTFOLIO

Driving Growth.
Building Brands.
Delivering Results.

Growth Leadership With a Commercial Mindset.

Executive Capability