Instagram Star "Louise Delage" The mind behind her over Night Social Media Success.
Most of us ' Social Media Enthitutist" are familiar with the name of "Louise Delage." On our average day, we give 50 hearts to Instagram post. From nowhere Miss " Lousie Delage" appear to the Instagram world and cultivated over 16K in no time. That's a super success on Instagram. We discovered a leery kind of achievement about this girl, and what does she do? The "personal branding," over Instagram stardom and the overall pressure to show the most photogenic bits of our lives have perhaps blunted our sarcastic bits. Is there will be a day for us to become "Social Star"?
On August 1st, Louise Delage began her Instagram and sprang her bright moments with bearing drinks and a gorgeous smile. Everyone is thinking about this girl who is this beauty? Many of us believe that it was just another desperate girl bestowing her party moment and try to bring attraction t her.
And this isn't all the truth. This new social star who received 50k likes in a matter of months with the picture of fancy parties, boat trips, lavish trips and never ending dinner is the part of very creatively executed campaign from the ad agency in Paris know is " BETC" this campaign is called" Like My Addiction."
And did you notice something special about Louise photos, she is always posing with a drink. Our star is addicted to alcohol. Wait .. what you read! , yes its true go back to Louse Instagram account, and you will notice now, the fancy girl with a drink. Campaign: Like My addiction.
and the world comes to know this trust from a video published on Instagram and youtube.
The campaign is for the "Addict Aide" who's mission is trying to bring the awareness of alcoholism in youth. A production company named "Francine Framboise" help in forming this miraculous campaign.
Addict Aide research show that Annually death is young people out of five one is from addiction to alcohol. The company provide resource and help to the people who are worried about the alcohol damage and want to get away from this bad habit.
The company spoke person shared details how they developed and executed such a huge campaign in short time. " we produce such content which is rooted to the basic of Instagram and best fit the user habits on the platform." This acquisition strategy is known as 4 Pillar Strategy. Content, hashtags, bots and a KOL ( Key Opinion Leader).
Their social media team posted 2 or 3 posts per day. Morning at lunch time and late hours when people used to stack others.
BETC also investigated fashion bloggers, including their approach and the filters they most regularly use. And they used about 20-30 hashtag related to fashion, food and parties boost the visibility of the post.
The company also set a particular bot to target the people interested in fashion bloggers, journalist, and celebrities.
This strategy proved an efficient one, while Louis followers count more than 16K and she is only following well-research 3156 peoples.
Finally, the company implemented KOL strategy to target teenage key opinion leaders having followers from 20K to 100K, the Company talks with these youth leaders to spread Louise Delage profile amount their supporters.
It isn't usually you get a strategic response this comprehensive and straightforward.No one will notice if we copy/paste this strategy for later use.
According to the company, this campaigns could have more success rate. They stated that "We hoped for more followers to take notification of Louise's behavior," he says. "There was a few individual who sensed the trap, but in the end, the majority just saw an attractive young girl of her time and not at all a kind of isolated girl, who is really not at all that happy and with a severe alcohol problem."
Just after the few hours of revealing this strategy/story. Addict Aide receives five times more traffic to their website. This story was covered in more than 140 article and become a trending topic on twitter in France. And get 500K views on youtube, Instagram, Facebook and posts by key opinion leaders. And this is all with zero media investment. A great job was done by the marketing company.
Addict Aide said "Expectedly the campaign has worked as an eye-opener for some, "I hope they will talk to Addict Aide or other local organizations serving to help people fighting with addiction."
Article by: Khurram Abbasi
Client: Addict Aide
Client Management: Michel Reynaud, Amine Benyamina