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Showing posts from October, 2017

What is MARKETING ?

This is how a Professor explained Marketing Concepts to class: What is MARKETING ?  1. You see a Gorgeous Girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing. 😃 2. You are at a party with a bunch of friends and see a Gorgeous Girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him!" - That's Advertising. 😄 3. You are at a party and see a Gorgeous Girl. She walks up to you and says: "You are very rich! Can I marry you?" - That's Brand Recognition. 😊 4. You see a Gorgeous Girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback. 😛 5. You see a Gorgeous Girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's Demand and Supply Gap. 😜 6. You see a Gorgeous Girl

Four things I always tell people about online marketing.

I don't think most people realize just how complicated #digital #marketing is. Not just people... Businesses as well. Too many companies believe a #Facebook Page and a blog will be enough to drive new customers and sales. That just isn't true. And what makes things harder for them is that the #digital landscape is constantly changing. Throw in the fact that digital marketing is a long-term strategy and you'll find most companies don't have the patience (or true understanding) to make the investment necessary to succeed. There are a few things I always tell people about online marketing. 1. Marketing is not an expense/cost. It's an investment. 2. You will not see significant results in the short term. If an agency/consultant promises you this, run away. 3. Constantly study. There's nothing worse than falling behind new trends and necessities in the digital space. 4. Relentlessly test. You can always improve your tactics... even if they a