"Why is my SEO not working"
Reason #6: Your site is too slow
Did you hear the news?
Google finally did it!
Site speed is now officially used as a ranking signal.
Both on desktop and mobile devices.
Here's the official message:
"People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page.
Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches"
This change was only to be expected.
You can't just focus on your content or links anymore.
This ship has sailed.
Your site speed will now be evaluated when ranking your pages.
Google's been heavily focusing on UX for the past 2 years.
- Dwell time
- Bounce rate
- Avg. time on page
They're all counted when ranking your content.
Nobody likes browsing through slow sites.
And if your visitors hate something, Google won't show it to them.
Fix #6:
Check your sitespeed.
Invest some time info speeding up your site.
Do everything with your users in mind.
They're your most valuable asset.
If they love you so will Google.
Simples!
How's your site speed? Is your site ready for a faster Web? SEO

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