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Showing posts from February, 2018

How To Build Adwords Marketing Strategy My Step By Step Guide

What is AdWords? Google AdWords is Google's advertising platform where advertisers bid on specific keywords for their click-able ads to show in Google's Search Results Page (SERP). As advertisers need to pay for these online clicks on their ads, this is how Google is making the profit from the search. What is AdWords Marketing Strategy? The Adwords marketing strategy is created before you start your campaign. You can't run efficiently market without understanding how your business fits into the online marketplace, your competition, how you'll compete, and what you need to achieve (i.e. sales numbers) to reach your financial goals. Then, you use what you've learned to create your marketing plan and start your AdWords strategy for your business. My Steps - Action Plans  Setup Adwords Account/Campaign Structure  The Campaign Level: The Ad Group Level: Keyword Selection: Ad Copy: Ad Extensions:  Keywords Research  Competitor Research 

Good content isn’t about good storytelling. It’s about telling a true story well.

Good content isn’t about good storytelling. It’s about telling a true story well.

Adwords Conversion Tracking - Easy and step by step guide 2018

Go to adwords account Setting > Measurement> Conversion on conversion page , add a new conversion Name the conversion page as you wish Category = purchase / sale Value = optional ( give any value to conversion or don’t use value ) Count = every Conversion window = 9 days View thorough conversion window = 1 day include in conversion =tick check attribution model= last click Click on Create and continue this step is to install conversion code on the website Copy Global site tag and copy in the head section of website, so it should come on all the pages of website . 2.. Copy the snippet code and paste it in between the <head></head> tags of the page(s) that you'd like to track, right after the global site tag. Our page is : ? done and completed at first stage conversion status will be unverified, once both code are installed corr