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Why You Should Hire a Professional PPC Expert - Top 10 Reasons

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Top 10 Reasons Why You Should Hire a Professional PPC Expert In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant competition with one another. As Google changes its algorithms, companies find themselves competing against moving goal posts. SEO can be a slow process, and businesses in competitive industries may never be able to hold onto the number one rankings they desire. That’s why more money is funneled into PPC advertising. PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing veterans can make mistakes when they enter into a new market or start selling a new product with PPC. It takes an expert PPC analyst to review every possible facet of your account, looking for ways to improve on the copy and the landing page. If you’re thinking of setting up your own Google AdWords account, don’t. There’s a reason PPC professionals charge a fee for management. If you’re new

Google is testing images in search text ads

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Google is testing images in search text ads The test was spotted on mobile over the weekend. Google is running a new image test in search ads. An image from the landing page appears to the right of the description area of the text ad. Sergey Alakov tweeted a screen shot of the ad test over the weekend. A Google spokesperson told Search Engine Land, “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now.” Alakov is based in Toronto, Canada. I have not been able to replicate it, and it’s not clear how widespread the test is or what verticals are included besides automotive. Google has gone through several iterations of testing images in search ads over the years. Currently, it is beta testing images in Sitelink extensions in a feature called Visual Sitelinks. Last year, Google launched large format mobile ads for automotive makers featuring a carousel of images of car models.

Digital Currency Bitcoin and other major cryptocurrencies faced a hard time today

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Digital Currency Bitcoin Digital Currency Bitcoin and other significant cryptocurrencies faced a hard time today  Bitcoin has been on a tear this past with the worth of the cryptocurrency jumping from $8,000 to just about $20,000. Well, that run hit associate rough finish nowadays because the value crashed the maximum amount as twenty-three p.c on Coinbase. The worth concisely swaybacked below $12,000 on some exchanges at around 7:30 am London time. The drop — that wiped over $4,000 from the worth of bitcoin for one purpose was the very best share loss important that bitcoin has seen this year. The cryptocurrency was valued at merely $998 on January one 2017, and it soared to a record high of nearly $20,000 on some exchanges earlier in the week.

What is MARKETING ?

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This is how a Professor explained Marketing Concepts to class: What is MARKETING ?  1. You see a Gorgeous Girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing. 😃 2. You are at a party with a bunch of friends and see a Gorgeous Girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him!" - That's Advertising. 😄 3. You are at a party and see a Gorgeous Girl. She walks up to you and says: "You are very rich! Can I marry you?" - That's Brand Recognition. 😊 4. You see a Gorgeous Girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback. 😛 5. You see a Gorgeous Girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's Demand and Supply Gap. 😜 6. You see a Gorgeous Girl

Baidu SEO: 11 Steps How to Rank Your Website on Chinese Search Engine Giant

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That isn't a great if your marketing message spreads out to billion of more people around the globe. You can accomplish this by entering in the firewall of China. To perform the SEO and rank a website for the Chinese audience is quite a different than doing traditional SEO for the rest of the world. Baidu is the most powerful search engine a widely accepted inside the china, although Google is used by some Chinese people, it's not anywhere near to Baidu. Let’s dive into how to Practically implement SEO in China. Baidu holds more than 80% of the total search engine market share in China. If you are planning to reach in China than you must need to develop a leading SEO Strategy that focuses on ranking in Baidu search engine.Of course, there are other search engines in China as well. Like 360 and Sogou are used by limited Chinese people, not near to Baidu regarding market share. So it is proved that Baidu is best and widely used search engine in China. Her

What is Blue Whale game / Is Pakistan next ?

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Is Pakistan next? After Blue Whale suicide challenge hits India As of now, there aren't any register cases of immature suicides or such behavior in teen flux as a result of Blue Whale Suicide Challenge game, however with it’s growing cases in the neighboring country India, one will be flying to assume that it'll infiltrate at some periods in Pakistan. A terrible chain of events has taken the hearts of parents worldwide, that appears to own without stopping. Teenagers are participating in a game referred to as ‘Blue Whale Suicide Challenge’ that contains a series of challenges/tasks given to teens by unknown strangers. The strange cluster of vigilantes asks for photographic proof from the teenagers have accepted the challenge for every task given to them. It's far-famed that these tasks area unit distributed for fifty days and on the fiftieth day the leaders ask the kid to take their own life. Previously, a 14-year-old student in Asian country became the primary

How the new Anonymous Messaging App Sarahah took the whole Internet by Storm : Meaning 'Honesty' in Arabic

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Saudi Sarahah app developer Zainalabdin Tawfiq could be missing for a college freshman, but the reputation of his "honesty" app has brightened a spotlight on the Kingdom's  of Saudi Arabia in the future of tech scene. Tawfiq came to the limelight when he takes time of his day-job as a business analyst last year to develop an anonymous messaging app called Sarahah - which means honesty in Arabic - that finally ranked top in charts for app downloads. Originally conceived as a tool for requesting bluntly honest feedback, Sarahah has found its way into the smartphones of universally, even as critics have raised the warning about trolling and privacy concerns. "Sarahah is the digital approach to the old-school suggestion box," 29-year-old Tawfiq told AFP. "Feedback is the goal - anonymous feedback." The app has a careful design and a simple prompt that encourages users to "leave a constructive message :)," with the receiver not a

Instagram Star "Louise Delage" The mind behind her over Night Social Media Success.

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Most of us ' Social Media Enthitutist" are familiar with the name of " Louise Delage ." On our average day, we give 50 hearts to Instagram post. From nowhere Miss " Lousie Delage" appear to the Instagram world and cultivated over 16K in no time. That's a super success on Instagram. We discovered a leery kind of achievement about this girl, and what does she do? The "personal branding," over Instagram stardom and the overall pressure to show the most photogenic bits of our lives have perhaps blunted our sarcastic bits. Is there will be a day for us to become "Social Star"? On August 1st, Louise Delage began her Instagram and sprang her bright moments with bearing drinks and a gorgeous smile. Everyone is thinking about this girl who is this beauty? Many of us believe that it was just another desperate girl bestowing her party moment and try to bring attraction t her. And this isn't all the truth. This new social star

The Death of Short Tail Keywords? With the next trend in Voice Search.

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Voice search is the rapidly-growing model of search, according to the statistic of Google and survey   Now, 55% of teens and 41% of adults exercise voice search on a regular basis, and that number is only increasing. Voice chat is also developing more reliable as technology.aboout two years ago word error rate was over 20%, but now speech recognizing word error rate is as less as 8%—in fact, a huge success. For the time being, I don’t believe that it's almost death to short tail keywords, but they do suit far less important when we consider the natural phrases used in voice searches. We need to focus more notice than ever on conversational, long tail keywords. It's clear that context and conversational search are only to grow more powerful as voice search remains to develop. So where does that start SEO? Well, for one thing, we call to include voice search approach into our websites, because voice search optimization is the doom of SEO. That means growing down on high c