Skip to main content

Why You Should Hire a Professional PPC Expert - Top 10 Reasons

Top 10 Reasons Why You Should Hire a Professional PPC Expert

 Hire a Professional PPC Expert

In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant competition with one another. As Google changes its algorithms, companies find themselves competing against moving goal posts.

SEO can be a slow process, and businesses in competitive industries may never be able to hold onto the number one rankings they desire. That’s why more money is funneled into PPC advertising.


PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. Even marketing veterans can make mistakes when they enter into a new market or start selling a new product with PPC. It takes an expert PPC analyst to review every possible facet of your account, looking for ways to improve on the copy and the landing page.

If you’re thinking of setting up your own Google AdWords account, don’t. There’s a reason PPC professionals charge a fee for management.

If you’re new to PPC, you may be unaware that it will cost you less to hire an expert than it will launch a campaign on your own.

Here are ten reasons why you should hire a PPC management expert.

1. Keyword Research Isn’t Easy



Keyword research is crucial to your success, and it’s something PPC experts spend a lot of time on initially and throughout the PPC process. If you pick the wrong keywords, you can quickly exhaust your budget, and your campaign will have inferior returns.

There are free keyword tools, such as Google’s Keyword Tool, that anyone can use, but the better tools are usually the paid ones.

Paid tools would give you a competitive advantage, but at a price. Some of these tools can cost upward of $100 monthly in addition to your other expenses.

PPC experts don’t stop at one of these tools, either. They use multiple data points to form a complete picture of the sales landscape.

2. Wrong Ad Copy Could Result in Low Conversion



One of the greatest strengths a PPC expert has is the ability to perform competitive research. PPC experts understand how to find a good copy, they study your competition, and they form ads based on what they know works. That kind of copy isn’t something the amateur can do overnight, especially when every word means something.

The right copy can elevate your campaign’s click-through rate and net you more conversions. Do you want to take a chance on writing the wrong copy?

Bad copy that does not convey the right message, and is only trying to get you more traffic, may result in low conversion, meaning you just wasted lots of money.

3. Tracking Requires Technical Expertise



The foundation of any good PPC program is its ability to track not only sales but where those sales are coming from. Excellent analysis can show you which placements and keywords are likely to bring you the most conversions.

Also, tagging your campaigns allows you to see which ones are most useful. Tracking code installation requires at least some basic HTML knowledge, so if you have no such knowledge then you better leave this to the experts, or you may have to pay your webmaster to install it for you. If you would like to track your leads/sales from phone calls, that would require additional setup and expertise.

4. Do You Understand All the PPC Terminology?



You may know what PPC stands for, but do you know what all these mean: CPM, CPC, CPA? Give up?

What about the difference between Impressions, Views, and Hits? Do you know what retargeting is?

Understanding these terms is extremely important in the day-to-day management of your campaigns. Until you’re familiar with all these (and several more terms not even mentioned here), then you aren’t ready to manage your own paid search campaigns.
5. Campaign Settings Can Be Confusing


There are several potential settings you must adjust in order to get optimum exposure for your campaigns. For example, geographic settings can help you target a specific part of the country.

Should you target locally, statewide, nationally, or worldwide? Should you set up different ad groups for each? Should you opt-in to partner/affiliate networks and if so should you bid the same as the search network? If you choose the partner networks, should you filter out some specific sites?

Without a clear understanding of these settings, and how they may benefit you, you might be paying too much for the same traffic that a similar marketer pays pennies on the dollar for. Without expert advice or some experience, you would never know.

6. Do You Know What a Good Landing Page Looks Like?



Relevance isn’t just an SEO term, it’s important in PPC marketing, too. The less relevant your landing page, the more money you’re spending on conversions. PPC experts understand not only the principles of landing page design but also how to test those principles.

A/B testing is a tactic PPC experts use to compare different landing pages and improve conversions. That testing can mean the difference between a 1 percent and 5 percent conversion rate. A good analyst will also have familiarity and access to third-party A/B testing software.

7. Prior Experience With Similar Clients



Often times a PPC expert may have worked with other clients in your industry and have competitive knowledge he can apply to your account, which would save you thousands of dollars. In paid search, it’s beneficial to hire a person or a company that has worked with one or more of your competitors before.

Most paid search companies probably won’t take on direct competitors as clients at the same time – if they do, then that’s probably not a good idea – but if they have worked with your competitors or similar companies previously, then that would be a plus.

8. Is There Click Fraud Going On?



If you’re a beginner, then you probably wouldn’t know how to monitor for click fraud. You should expect that there is always going to be click fraud. There may even be some auto-generated clicks to your ads that have nothing to do with click fraud, but maybe a bot trying to spider your site for whatever reason.

You need to be able to watch your stats and log files for suspicious activity, and when you feel there is click fraud going on, you can report to the search engine and request a refund. Although search engines try to block click fraud, from time to time, they will do audits and may give you refunds months later, but this is not to your benefit.
You need to take control of this aspect. If you aren’t an analytical person or don’t have some technical expertise in this area, then it’s best to leave it to the experts.

9. Keeping Up With the Latest Changes

All good online marketers stay up to date with the latest trends by reading online news, journals, and forums. They may also attend industry trade shows several times annually or attend networking events, and will also have a few friends and peers they could reach out to for expert advice or comparing notes on the latest trends.

If you don’t think you can do all these things, then it is best to hire an expert.

10. Do You Have the Time?

If you’re a business owner, you’re probably busy with hundreds of other tasks daily. Do you really have the time to manage your own PPC account and give it the attention that it deserves?

Many marketers approach PPC with the attitude that it’s less complicated, or somehow easier than SEO. The reality is that PPC costs you money every time you use it.

With PPC rates skyrocketing, most companies don’t even see returns right away and have to count on repeat customers or referrals. So every little factor that can improve your ROI would be beneficial to your bottom line.
Conclusion


Unless you have some prior PPC experience yourself, then you shouldn’t attempt to do this yourself. Hire a PPC expert or an agency to handle things for you.

Popular posts from this blog

Baidu SEO: 11 Steps How to Rank Your Website on Chinese Search Engine Giant

That isn't a great if your marketing message spreads out to billion of more people around the globe. You can accomplish this by entering in the firewall of China. To perform the SEO and rank a website for the Chinese audience is quite a different than doing traditional SEO for the rest of the world. Baidu is the most powerful search engine a widely accepted inside the china, although Google is used by some Chinese people, it's not anywhere near to Baidu. Let’s dive into how to Practically implement SEO in China. Baidu holds more than 80% of the total search engine market share in China. If you are planning to reach in China than you must need to develop a leading SEO Strategy that focuses on ranking in Baidu search engine.Of course, there are other search engines in China as well. Like 360 and Sogou are used by limited Chinese people, not near to Baidu regarding market share. So it is proved that Baidu is best and widely used search engine in China. Her

What is Blue Whale game / Is Pakistan next ?

Is Pakistan next? After Blue Whale suicide challenge hits India As of now, there aren't any register cases of immature suicides or such behavior in teen flux as a result of Blue Whale Suicide Challenge game, however with it’s growing cases in the neighboring country India, one will be flying to assume that it'll infiltrate at some periods in Pakistan. A terrible chain of events has taken the hearts of parents worldwide, that appears to own without stopping. Teenagers are participating in a game referred to as ‘Blue Whale Suicide Challenge’ that contains a series of challenges/tasks given to teens by unknown strangers. The strange cluster of vigilantes asks for photographic proof from the teenagers have accepted the challenge for every task given to them. It's far-famed that these tasks area unit distributed for fifty days and on the fiftieth day the leaders ask the kid to take their own life. Previously, a 14-year-old student in Asian country became the primary

Digital marketing trends 2018 - Things you need to know about SEO in 2018

Top Game Changing SEO trends to look before implementing a Digital Marketing strategy for 2018 digital marketing trends 2018  2018 is upon us and it’s time to create a new and improved strategy for all your digital marketing needs. There are a lot of things that happened in digital marketing in the past year, and we suspect 2018 will be no different. There is always something new happening in digital marketing and to ensure that your company receives maximum benefits from the current trends, you need to stay updated. Let’s look at some of the things that are bound to happen in the digital world and how they will impact your company’s digital strategies. Voice search and Long-tail Keywords This year, voice search will become a mainstream idea—most of the communication that the users will have with their phone will be through voice search. This means that the long-tail keywords will play a key role in SEO. 10% of the Google visitors search through voice search and it is l

Tip to Find Digital Marketing Agency / Consultant in Islamabad, Pakistan.

Pakistan IT and E-commerce market is growing rapidly and til 2020 e-commerce will be generating a massive revenue in Pakistan, that leads every business in Islamabad and Pakistan must grow digitally. The demand for digital marketing agencies is increasing in Pakistan.  I will share tip how to choose and analyze the best digital marketing agency in Islamabad for your business.  Well, before leading on to a brief guide, why not try to find out the reasons that why you need a local digital marketing agency rather than a global one. prior heading your answer let’s see that why the term “ think digital in pakistan” is echoing louder. why is that beside every other business, even the startups in pakistan are trying to overwhelm the 3ws world. long story short is, trends are developing and below-mentioned are some causes. 1. Make sure you sharply set your goals before you even set out to work with an agency, identify and clarify your expectations. miscommunications end result

Top Six AdWords PPC Management Tips For Boosting Google Campaigns - Islamabad / Pakistan

Right now its the very busiest time of the year, sorting out online ventures and planning for upcoming new marketing challenges and year. Google AdWords Accounts demands an attention, as it doesn't manage by itself or they do? 1. Campaign Diagnostics Google AdWords is a new innovation called Campaign Diagnostics is out now. The tool will run in the framework and look for problems or frictions within the AdWords account. This may be related to the messages that have been rising in accounts warning advertisers of contending negative keywords or ad groups without keywords. This will be a great piece to take the time out of troubleshooting and instantly distinguish spots before they endure and influence results. 2. Diagnose Keywords Diagnose a keyword is a great tool that instantly reports if ads are exhibiting for each keyword and present a status such as “ad showing now”, “paused”, or “low search volume”. Hover over the speech bubble next any keyword to get a